Brand Audit and Co Branding Strategy

Vatican City State (Holy See) has announced a tender invitation for the Brand Audit and Co Branding Strategy, aimed at improving structural stability and addressing erosion concerns in the tender area. The tender is situated in Vatican City State (Holy See), and it represents a key infrastructure initiative designed to enhance safety and environmental resilience. The tender is scheduled to close on 09 Jul 2026, giving interested contractors ample time to review requirements and submit their bids. The official tender notice number is not specified, while the WWW Reference Number is 11722691. Eligible bidders and organizations are encouraged to access the detailed tender documents and specifications to gain comprehensive information about project scope, eligibility criteria, and submission procedures.To download the complete tender documents, bidders are required to register on the website.

Tender Details

Title	Brand Audit and Co Branding Strategy
WWT Ref No	11722691
Country	Vatican City State (Holy See)
Financer Name	Yes
Summary	Tenders are invited for Brand Audit and Co Branding Strategy Closing Date 9 Jul 2026 Type Consultancy Caritas Internationalis CI is a global confederation comprising 162 national organisations and Regional Secretariats working across 200 countries and territories working on emergency relief and integral human development Each Member Organisation is legally independent with its own governance structures operational mandates and in many cases well established brand identities built over decades of local and regional presence At the confederation level there is a recognised need to strengthen the visibility and recognition of Caritas as a uni ed global body one that is known and respected for the scale of its collective impact and geographic footprint At the same time any approach to brand alignment must respect the subsidiarity and autonomy of Member Organisation many of whom have strong trusted brands within their own contexts To this end Caritas Internationalis is seeking a quali ed consultancy to conduct a comprehensive brand audit and develop a co branding framework that balances confederation wide recognition with the independence and diversity of its members Objectives The consultancy will be expected to achieve the following objectives Assess the current state of branding across the confederation including the Caritas Internationalis General Secretariat level brand and a representative sample of Regional Secretariats and Member Organisation brands Identify areas of brand strength inconsistency gap and opportunity across the confederation Understand the perceptions of key internal and external stakeholders regarding the confederation and member brands Develop a co branding recommendation that enhances confederation wide recognition without undermining the independence or brand equity of Regional Secretariats and Member Organisation Provide actionable guidance on implementation including governance standards and transition considerations Methodology The consultancy is expected to propose a robust and participatory methodology Caritas Internationalis anticipates this will include but is not limited to Desk based review of existing brand and communications materials Key informant interviews and or focus groups with internal and external stakeholders An online survey to reach a broader cross section of Member Organisations Creative and strategic analysis informed by sector best practice An iterative process with regular check ins and a formal feedback loop on the draft framework before nalisation Given the confederation s global reach the methodology must account for geographic linguistic English Spanish and French and cultural diversity among Member Organisations Duration and Timeframe The consultancy is expected to commence in August 2026 and be completed within approximately 15 weeks A detailed work plan will be agreed upon at inception Required Quali cations and Experience Applicants should demonstrate the following Proven experience in brand strategy identity development and or brand audits ideally within the non pro t international development or membership based organisation sector Experience working with complex multi stakeholder organisations or confederations Demonstrable expertise in co branding strategy and navigating brand governance across decentralised structures Strong qualitative and quantitative research capabilities Excellent writen and visual communication skills Experience working across diverse cultural and linguistic contexts Familiarity with the humanitarian development or faith based sector is an advantage How to apply Application Requirements Interested consultants or consultancy rms should submit the following Technical Proposal outlining understanding of the assignment proposed methodology and workplan Financial Proposal detailed budget breakdown inclusive of all fees taxes and expenses Relevant Experience summary of comparable assignments with references or case studies Team Composition CVs of key personnel who will lead and deliver the work Samples of Previous Work examples of brand audits co branding frameworks or related outputs All proposal documents including technical and nancial o ers must be writen in English and submited electronically to amu caritas va with a copy to hr caritas va by the 9th of July 2026 The selection of the consultant is expected to be nalised by July 20 A contract will then be signed For further details of the ToR please download the document here

Deadline *

Deadline

09 Jul 2026

Publishing Date *

Publishing Date

21 Jun 2026

Tender Documents

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